Why bounce rate is a creative problem, not a dev one.
Three D2C rebuilds where the story on the page did more for conversion than any A/B test.
February 20266 min read
Journal
Field notes from building brands.
Case studies, essays and playbooks — everything we've learned shipping creative and growth for Indian D2C brands.
The launch content stack we ship for every new brand.
Reels, stills, PDPs, ad creatives — the exact deliverable list, and the order we ship them in.
January 20265 min read
Warm > loud: the tone that sells to modern Indian D2C buyers.
Notes on writing brand copy that feels less like marketing and more like a conversation.
December 20254 min read
Six years, dozens of brands: what actually moves the needle.
The uncomfortable truths from six years of building Indian D2C brands.
November 20257 min read
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