The studio
A creative studio run like a growth team.
ESCASO Studios is led by Vikas Yadav — a creative director and brand consultant with six years building Indian D2C brands from the ground up.
Founder
Vikas Yadav — creative director & brand consultant.
Six years in, Vikas has led creative and brand growth for some of India's most-loved D2C names — Khara Kapas, Neelo Paani, Rarree, Label Sakshi and Cheques among them — shaping identities, campaigns and storefronts that actually convert.
His work spans the full arc of a brand: naming and identity, art direction, content and social, website UI/UX, and paid performance on Meta. Most recently, he built a UK D2C launch end-to-end and crossed 100 orders in the first 45 days.
He runs ESCASO as a small senior team — no layers, no decks for the sake of decks. Just the work, done well.
The studio
Who we are, what we do, and where we're headed.
Who we are
ESCASO Studios is a small, senior creative and brand growth studio based between Gurugram and London — founded and led by Vikas Yadav.
What we do
We build category-defining D2C brands end-to-end: brand identity, creative direction, content, website UI/UX and Meta performance marketing.
Our vision
To become the go-to creative partner for the next generation of D2C brands from India to the world — known for work that's beautiful, honest and commercially sharp.
Our mission
To help founders turn their idea into a brand people actually love — through thoughtful creative and growth that compounds month after month.
How we think.
Creative is a growth lever
The best creative director in the room is also thinking about CAC. So do we.
One team, one voice
You get a small senior team — not layers of account managers between you and the work.
Proof, not promises
Every recommendation is grounded in numbers we've shipped, not slides we've collected.
Recent wins.
in the first 45 days of a UK D2C launch we built end-to-end.
projected recurring revenue for that same launch — and climbing.
bounce rate drop after a full UI/UX rebuild for an Indian D2C brand.